Page Title or Main Heading
Work Experience
Product and Marketing Operations @ Alienware Longhorn Esports
Jul. 2024 – Present
- Optimized marketing funnel, increasing subscription sales by >40%.
- Drove summer camp sales, generating $18,000 revenue from 36 signups.
- Translated technical data into actionable insights for stakeholders.
- Performed content updates, SEO, and UX improvements in Drupal CMS.
Founder @ Shuu Jaa Draws
Feb. 2025 – Present
- Designed, manufactured, and sold merchandise at events.
- Created new designs using Adobe Photoshop and Illustrator.
Student Insights Analyst @ UT Austin Career Success
Jan. 2025 – Jun. 2025
- Collected and analyzed survey feedback from 800+ users to inform strategy.
- Produced leadership report on future collegiate gaming curriculum.
UI/UX Design Intern @ FinThrive
May 2023 – Aug. 2023
- Led usability testing to optimize engagement and user flows.
- Integrated newly acquired product into FinThrive’s suite using Figma.
Marketing Intern @ Backyard Pickleball Bash
Jan. 2023 – May 2023
- Coordinated agile sprints to deliver digital campaigns on schedule.
- Conducted SWOT analysis and developed marketing strategy.
Leadership Experience
Co-founder & Web Director @ Change 1 (UT Austin Chapter)
Aug. 2022 – Feb. 2024
- Scraped, itemized, and filtered state legislative bills using Python.
- Managed web content in WordPress CMS.
Web Director @ Texas Rocket Engineering Lab
Feb. 2021 – Dec. 2023
- Developed a frontend website using NextJS.
- Coordinated with copywriting team to generate blog content.
- Worked with media and sales teams to optimize ranking in SERPs.
Education
The University of Texas at Austin
Aug. 2020 – May 2024
Bachelors of Business Administration - Marketing